Market, an Austrian market and opinion research firm, has examined customers' shopping habits through some 1,000 online interviews among consumers who buy in sports stores. Market's report says that 31 percent of the interviewees mainly seek advice and service in sporting goods stores, whereas 30 percent are looking for the best price. Thirty-one percent of the price-driven shoppers see the best bargains in Hervis shops, followed by Sports Experts (26 percent). A more complete story on this is available in Sportfachhandel, the German trade publication.

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