Market analysis: The sports apparel market of 2023

In our annual in-depth look at the athletic apparel market, we bring you the global revenue and market shares of 29 of the world’s biggest sportswear companies. With promotional marketplaces in North America, China and elsewhere, and conservative ordering by retailers, growth in global athletic apparel sales slowed for third consecutive year in 2023. Our expert Bob McGee shows how 2023 shaped up against 2022, with a focus on the European market. This exclusive, yearly statistical report is available only to subscribers of SGI Europe.