Intersport Germany recently published an interesting report on buying behavior in the midst of the coronavirus crisis, based on a survey of 300 consumers. According to it, 41 percent of the respondents were exercising more during their confinement than before the lockdown. However, not all the consumers that were exercising more also wanted to spend more money for sports. One out of ten people intended to spend more money for sporting goods products in 2020 and one out of five - or 22 percent of the sample - was planning to spend less money for these products. As many as 70 percent of the respondents said that they will not change their buying behavior with regard to sporting goods products. Running and fitness were the most successful segments for Intersport Germany in April, representing about half of the affiliated retailers’ total sales. The bike category and fun-wheels, comprising items such as inline skates and longboards, both increased by 12 percent. The outdoor segment, which normally represents about 25 percent of the retailers’ turnover at this time of the year, accounted for only 14 percent of their sales. One out of two people state that they did not feel at ease in the current shopping evironment, despite or because of the safety measures imposed by the German government.
