Super Bowl LVIII, played at Allegiant Stadium in Las Vegas, has rewritten the TV viewership playbook in the US. CBS, under Paramount’s ownership, hosted the game, attracting an astounding average of 123.4 million viewers. This figure surges past the previous record set by Fox during Super Bowl LVII, in 2023, which amassed 115.1 million viewers in US.
The thrilling clash between the San Francisco 49ers and the Kansas City Chiefs, culminating in a nail-biting overtime victory for the Chiefs with a score of 25–22, kept viewers on the edge of their seats. The star-studded rosters and high-octane offenses added to the excitement, drawing in fans from across the country.
Additionally, the presence of global superstar Taylor Swift at the event created a media frenzy, further boosting interest and viewership.
However, it’s essential to note that the total viewership figure includes out-of-home viewership, a metric that wasn’t traditionally considered before the mid- to late 2010s. This inclusion suggests that past Super Bowls may have had similarly high viewership with out-of-home viewing factored in.
Nonetheless, Super Bowl LVIII’s historic viewership numbers solidify the championship’s status as a cultural phenomenon and this edition as one of the most-watched events in television history.
