Jesper Johansson

Jesper Johansson

I started my career as a golf journalist at Svensk Golf. From there, I took over the Swedish publication Sportfack as Editor In Chief. When EDM Publications called, it was an easy decision to come and join SGI Europe. In my spare time I watch way too much football, play golf or ride on my road bike.

  • JLindeberg

    J.Lindeberg steps into golf shoe market


    Golf, a sport steeped in tradition with roots tracing back to the 1800’s, has always upheld strict standards, particularly when it comes to attire. However, a significant shift in golf fashion occurred around the year 2000, leaving an enduring impact on the sport’s sartorial landscape. Leading the charge was the ...

  • World-Athletics-logo
    News briefs

    Beijing to host 2027 World Athletics Championships


    The World Athletics (WA) governing body has revealed that Beijing, China’s capital, will be the host city for the prestigious 2027 edition of the World Athletics Championships. The decision was announced following a council meeting in Scotland, preceding the World Athletics Indoor Championships set to take place in Glasgow from ...

  • reebok-ABG
    News briefs

    Reebok expands into eyewear market


    Authentic Brands Group announced a new collaboration with eyewear manufacturer and distributor Mondottica Group for Reebok. Under the partnership, Mondottica will handle the design, production and distribution of Reebok-branded eyewear and sunglass products for all ages.

  • adidas logo mountain
    News briefs

    Adidas launches global Yeezy inventory rollout


    Today, Adidas initiates the next phase of its Yeezy inventory release, unveiling a selection of existing products set to hit the market in stages over the forthcoming weeks on a global scale.

  • Frasers_Group_Logo

    Frasers Group boosts board with key appointments


    Frasers Group is keeping its foot on the pedal. Now, it has announced new names to its board.

  • Ger Wright
    C-Suite Interview

    Sports Direct launches Outdoor concept, starting in Cardiff


    Sports Direct is expanding its offerings and launching a new Outdoor concept, starting in Cardiff, the retail giant’s flagship location.

  • sports-direct
    News briefs

    Sports Direct integrates On products in flagship stores


    After a long time, Sports Direct will finally integrate On in their flagship stores.

  • jordan-brand-store-philadelphia-5
    News briefs

    Jordan Brand opens its first concept store in US


    Nike is gearing up to introduce its first Jordan Brand concept store in the US, with Philadelphia set to host the “World of Flight” theme. The project, revealed through documents submitted to the Philadelphia Historical Commission, involves the transformation of a 1921, 7,000 square foot building into a destination for ...

  • balena_for ever_

    Balena & For Ever forge circular future for footwear


    Balena’s collaboration with For Ever, one of the world’s largest outsole makers, marks a significant stride toward circularity in the footwear industry. The groundbreaking partnership, set to be unveiled at Lineapelle-Italy on February 20th, signals a pivotal moment in sustainable shoe manufacturing.

  • HeyDude new logo
    News briefs

    Heydude embarks on outlet expansion plan


    Heydude is embarking on an aggressive expansion plan to increase its number of outlets. In 2024, the company plans to open 30 new outlet stores, a significant jump from the five opened in the past six months. The surge in outlet openings stems from a strategic shift in 2023.

  • Gymshark_Logo
    News briefs

    Gymshark women’s head of brand steps down


    Stephanie O’Neill, the Head of Brand for Gymshark’s women’s division, has announced her departure from the Solihull-based activewear company after a seven-year tenure. Joining Gymshark in 2017 from Religion Clothing, O’Neill held various roles and was promoted four times, most recently in April 2023.

  • Donald Trump-sneaker
    News briefs

    Trump unveils sneakers at Sneaker Con


    Former President Donald Trump made an unexpected appearance at Sneaker Con in Philadelphia over the weekend, where he unveiled his new line of signature sneakers. The move came amidst ongoing legal battles and as he vies for the Republican presidential nomination in 2024. Trump, facing a $355 million judgment in ...

  • CRAFT-Logo-ohne-claim-black-e1603276718272-300x81 Kopie
    News briefs

    Unexpected news: Craft Sportswear introduces post-run craft beer


    Craft Sportswear, in collaboration with Swedish brewery Billdale, has crafted a post-run beer, catering to dedicated runners who enjoy a well-deserved beverage after a challenging session.

  • Authentic Brands Group - ABG
    News briefs

    Authentic Brands Group partners with SHG to expand Reebok in UK and Ireland


    Authentic Brands Group (ABG) has forged a collaboration with Source Sport Limited T/A Sports Hub Group (SHG), a brand licensee, for the handling of the Reebok brand in the UK and Ireland. Under the agreement, SHG will produce and distribute Reebok-branded football and basketball team training gear, uniforms, sportswear, training ...

  • UEFA
    News briefs

    UEFA reports record revenues for top-tier clubs


    According to UEFA’s latest report, top-tier clubs participating in UEFA competitions have achieved unprecedented revenue levels in the 2021/22 fiscal year. The European Club Finance and Investment Landscape report disclosed that these clubs collectively generated approximately €23.9 billion in revenue during this period, marking a historic high.

  • PUMA_Logo_Standard-No1
    News briefs

    Puma steps into the digital future with Touchtech partnership


    Touchtech, a platform renowned for its sales assistance tools, has announced a collaboration with Puma Group. The move reflects Puma’s commitment to digitalization in a rapidly evolving retail landscape.

  • on-running-logo8_800x800
    News briefs

    On forges partnership with Zalando, opens up to "new audience”


    On and Zalando have joined forces to bring On’s range of running products to Zalando’s base of active customers. The collaboration marks On’s debut on Zalando’s platform, giving it access to 22 markets. Zalando, a prominent online destination for lifestyle and sports products in Europe, is welcoming around 100 performance ...

  • Nike-mobile

    Nike announces 2% workforce reduction


    Nike has officially confirmed a 2 percent reduction in its workforce, following months of speculation. This decision aligns with the company’s goal to streamline operations and save up to $2 billion in costs over the next three years, as announced in December.

  • Spyder
    News briefs

    Spyder skiwear to launch PFAS-free products this autumn


    Liberated Brands (Liberated) unveiled a bold plan to eliminate per- and polyfluorinated substances (PFAS) from its Spyder skiwear line starting in autumn 2024.

  • tennis-unsplash
    News briefs

    Tennis Industry Association rebrands to serve diverse community


    Tennis Industry Association (TIA) has undergone a transformation, rebranding itself as the Racquet Industry Research Group (RIRG). The change signifies more than just a shift in name; it marks a strategic move to broaden its mission and serve the entire racquet sports community with research and data.

More by Jesper Johansson