Jesper Johansson
I started my career as a golf journalist at Svensk Golf. From there, I took over the Swedish publication Sportfack as Editor In Chief. When EDM Publications called, it was an easy decision to come and join SGI Europe. In my spare time I watch way too much football, play golf or ride on my road bike.
Contact info
News briefsAdidas adds NFL rookies to athlete roster
Adidas boosts its athlete lineup with rising NFL stars Xavier Legette, Adonai Mitchell, Rome Odunze, and Michael Penix, Jr. just ahead of the NFL draft. Chris McGuire, Adidas vice president of Sports Marketing, expressed excitement about the new additions: “Rome, Michael, Adonai, and Xavier are among the most promising prospects ...
News briefsDeckers Brands promotes Marco Ellerker to executive role
Deckers Brands continues its internal restructuring, appointing Marco Ellerker to a key leadership role, marking the company’s second internal promotion in recent months. Ellerker, who has held various operational positions within Deckers since 2017, steps into his new role as President of Global Marketplace. His appointment follows the earlier announcement ...
ArticleAlipay+ launches football carnival across Asia for Uefa Euro 2024 celebration
Alipay+, the mobile payment and digitalization technology arm of Ant International, is set to kick off an offline football carnival spanning Asia, aligning with Ant International’s global campaign for Uefa Euro 2024. Commencing on April 26 and spanning two months across four major Asian cities, the festivities aim to captivate ...
News briefsFrench sneaker brand Veja makes London debut with eco-friendly store concept
French sustainable sneaker brand Veja has inaugurated its first store in London’s bustling Seven Dials district. Nestled at 45 Monmouth Street, bridging the gap between Covent Garden and Soho, the 140-square-meter boutique showcases the brand’s footwear collection, complemented by an onsite cobbler station for sneaker and shoe repairs and cleaning ...
News briefsSwedish sporting goods sales decline 5.2% in Q1 2024
Sporting goods sales in Sweden declined by 5.2 percent during the period from January to March compared to the same period last year, according to Sportindex from the industry organization Svenskt Sportforum. All months showed a decrease in growth. In January, sales decreased by 6.1 percent, by 6.5 percent in ...
ArticleFoot Locker unveils new store concept at Willowbrook Mall
Foot Locker has introduced a new retail concept at its Willowbrook Mall location in Wayne, N.J., aiming to redefine the sneaker shopping experience. According to a statement, the new store format, designed to integrate customer insights and elevate service standards, “marks a significant step forward for the global footwear retailer”. ...
News briefsDecathlon expands BuyBack scheme in UK
Decathlon has broadened its BuyBack program to encompass all sports equipment in the UK, following the success of its initial launch focusing on unwanted bicycles. The initiative now covers fitness equipment, racket sports gear, camping essentials, and water sports items like kayaks and paddleboards. Customers can participate by completing a ...
News briefsAdidas secures Liverpool kit sponsorship deal
In a recent report by SportBusiness, it’s been revealed that Adidas has outbid Nike for the kit sponsorship of Premier League club Liverpool. Adidas will assume the role in 2025, replacing Nike after a relatively short five-year tenure. This transition follows Nike’s takeover from New Balance as LFC’s technical sponsor ...
ArticleHanesBrands reports progress towards sustainability goals in 2023 Summary
HanesBrands Inc. has disclosed substantial progress towards its sustainability objectives in the 2023 Sustainability Summary Report. The report underscores the strides made across its brands like Hanes, Champion, Bonds, Maidenform, and Bali, underlining commitments to People, Planet, and Product. The company achieved noteworthy milestones in 2023, securing approval on its ...
News briefsNew Balance signs Marvin Harrison Jr. ahead of NFL Draft
New Balance has added wide receiver Marvin Harrison Jr. to its roster of athletes in anticipation of the 2024 NFL Draft. Harrison Jr., who played college football at Ohio State, earned All-American honors twice and clinched the prestigious Fred Biletnikoff Award in 2023 for his outstanding performance as a receiver. ...
News briefsTSG named official volunteer supplier for 2025 Freestyle World Championships
Swiss action sports brand TSG has been unveiled as the official volunteer supplier for the FIS Freestyle World Championships 2025. The company will provide helmets and goggles tailored specifically for the event.
News briefsLululemon to close Washington State distribution center, cuts over 100 jobs
On Monday, Lululemon, the Canadian athleisure brand, announced its decision to shut down its distribution center in Sumner, Washington, resulting in the termination of more than 100 employees. The closure, confirmed by a Worker Adjustment and Retraining Notification filed with the state’s employment security department, will see layoffs commencing on ...
ArticleJD Sports plans to acquire Hibbett in £899m deal, accelerating US expansion
JD Sports has announced its agreement to acquire US sportswear brand Hibbett for £899 million, aiming to accelerate its expansion in the United States. The move is expected to bolster JD Sports’ growth plans in North America, enhance its Complementary Concepts division, and strengthen its relationships with brand partners. Additionally, ...
News briefsCallaway appoints new Managing Director and President for EMEA region
Callaway has named Ben Sharpe as the new Managing Director and President for the EMEA region, effective May 1, succeeding Neil Howie, who retires at the end of 2024 after 26 years with the company.
News briefsNike and USA Olympic athletes address controversy over women’s track and field kit
Nike and several USA Olympic athletes have responded to online backlash regarding the design of the women’s Team USA track and field kit. A photograph of the uniform sparked criticism, with many labeling it as “sexist” and “revealing.” The photograph, circulated by Citius Mag, compared the women’s high-cut bodysuits to ...
News briefsEcco releases golf shoe with YouTuber and influencer Rick Shiels
Ecco Golf joins forces with golf YouTuber Rick Shiels to unveil an exclusive edition of the Biom C4 shoe. Limited to 500 pairs, this collaboration “captures Shiels’ personal style” and will be exclusively available on the brand’s website.
News briefsNike’s headquarters to undergo major layoffs, impacting hundreds
Nike’s headquarters in Oregon will see significant layoffs affecting hundreds of employees by June, according to a WARN notice filed with the state of Oregon on April 19.
News briefsE-comm star leaves J.Lindeberg, starts his own agency
After bidding farewell to J.Lindeberg, industry expert Andreas Koschnike is embarking on a solo journey, focusing on retail, e-commerce, and branding under the banner of Accexe AB.
ArticleDFB Academy coaches bring German soccer to America
Germany’s football prowess is undeniable, with a rich history of success in both men’s and women’s competitions. Now, American youth players will have the opportunity to experience top-tier training under the guidance of DFB Academy Coaches, known for nurturing talents like Jamal Musiala and Florian Wirtz.
