In the lead-up to this year’s Olympics, Speedo is taking a different approach to its marketing strategy, aiming for inclusivity over exclusivity. The renowned swimwear brand has launched a new campaign celebrating swimmers of all backgrounds, embracing diversity and fostering a global community united by a love for the water. Directed by Scottie Cameron and produced by creative agency Mirimar, the campaign spotlights Australian actor Dacre Montgomery, best known for his role in the hit series Stranger Things. Montgomery is depicted strolling through the bustling streets of Sydney before heading to the iconic Bondi Beach.
As he sheds his clothes, Montgomery reveals a vibrant pair of Speedo trunks, joined by fellow beachgoers sporting an array of Speedo swimwear, from classic swimsuits to shorts and rash vests. The scene is a testament to the brand’s Australian heritage and its commitment to inclusivity. The campaign features cameo appearances from Australian skateboarding icon Peggy Oki and the stars of the lifeguard reality show Bondi Rescue, further emphasizing Speedo’s connection to Australian culture.
Accompanied by the catchy song “Go Full Speedo” by Australian punk band The Beefs, the campaign aims to inject a sense of swagger and humor into the brand’s identity while encouraging everyone to embrace swimming. With its inclusive message and vibrant energy, Speedo’s campaign is a refreshing departure from traditional sports advertising, inviting swimmers of all ages and backgrounds to dive in and enjoy the water.
