Marking the opening of its new flagship store on New...

Marking the opening of its new flagship store on New York's at 565 Fifth Avenue, Adidas is offering the exclusive possibility to get its Ultra Boost shoes customized with special colors and options. It has used the occasion to launch some new models including the much-awaited Triple Black Ultra Boost ...

SIGN-IN if you are already a subscriber of SGI Europe - or Register a free account

Gated access promo

Start your 30-day trial for just €9.90

Get access to what the top decision makers are reading in the sporting goods industry:

  • Analysis across Retail, Sustainability, Technology, Corporate and M&A, Financial Development, Market and Trends, Legal & Regulation, Trade & Sourcing and more
  • Essential E-mail Briefings with the latest analysis and most important industry developments
  • Find inspiration to drive your business forward with our case studies and best practices on business opportunities
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry

For team or company-wide subscriptions and enquiries see our corporate membership page.