Matrix Fitness, one of the divisions of Johnson Health Tech, has become the official supplier of fitness equipment to the Red Bull Racing automotive team. Matrix has equipped an on-site gym in the team's head office for use by the drivers and team employees.
Decathlon’s in-house football brand Kipsta has been elevated from supplier to Major Partner of French professional football, securing ball rights through 2032.
With product leaks enabling better counterfeits ahead of launch, Nike has launched a designer-led editorial channel on its SNKRS app.
Two new films from adam&eve\TBWA extend Columbia’s “Engineered for Whatever” platform into summer — with a flamethrower, naturally.
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