Matt Chrabot, the champion triathlete, has signed a multi-year endorsement deal with TYR Sport. He will wear the company's competitive apparel and swimwear through the London Olympic Games – currently the 27-year-old is in training to make the American team.
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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