Michael A. Jensen is the new U.S. vice president for sales and marketing for Carl Zeiss Sports Optics. He will help lead the maker of binocular, riflescopes and other products in its ambitious plan to expand in the North American market. He was previously the vice president for distribution sales at The Freedom Group Family of Companies, and also had management positions with Marlin Firearms, Sigarms Hunting Division and Swarovski Optik NA. Zeiss has also promoted Barton Dobbs to be sales manager west.

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