Michael B. Hancock, the mayor of Denver, will kick off the 2014 SIA Snow Show. The opening ceremony will take place on Jan. 30 in the Colorado Convention Center at 8.30 am. The ceremony will also celebrate the upcoming Olympic Winter Games in Sochi, just eight days before the Games, through an unveiling of official team uniforms. Doug Lewis, an Olympian in 1984 and 1988 and alpine analyst for Universal Sports, will be the master of ceremonies for the opening event of the trade show.

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