Mike Egeck, 52, has become the chief executive of Hurley International, the action sports brand of the Nike group. The brand's founder, Bob Hurley, remains chairman. Egeck had recently left VF Corporation to act as president of True Religion, an American brand of jeans. At VF, he ran Seven for All Mankind and worked as president of The North Face and VF's Outdoor and Action Sports Coalition. He previously acted as general manager of Columbia Sportswear.

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