Mizuno, the Japanese sporting goods manufacturer, has recently appointed Christian Wiesender as country manager for Germany and Austria. In this function, he will not only support existing customers, but also promote the company’s sales strategy and brand communication in both markets. Wiesender will work closely with Jean-Paul von der Linden, general manager central Europe sports, as well as Mizuno’s management for Europe and the Middle East, which is based in the Netherlands. The 55-year-old previously worked as a member of the executive baord at Willy Bogner, responsible for the Bogner Sport and Fire+Ice product lines. Prior to that, he held the position of head of global sales and merchandising for Puma Black Station for 13 years, responsible for the development of Puma’s fashion and lifestyle premium collection. Wiesender started his career as managing director for a German distributor, Action Sports Sportsartikel, launching various premium sport and lifestyle brands, like Oakley Sunglasses, Diesel Footwear and Reef nationally.
