Mizuno is the new official footwear and apparel sponsor of the RunLiverpool Marathon, which makes its debut on Oct. 9. Key race staff and marshals will wear Mizuno running apparel, and some celebrity participants will wear the brand's apparel and footwear. The marathon is also the kickoff point of the Mizuno Tech Tour, a vehicle outfitted with Mizuno's PrecisionFit analysis tool, a footwear display and treadmills that is making a 12-month tour of the U.K. after the Liverpool race. About 12,000 people are expected to participate in the event. Also as part of the sponsorship agreement, Mizuno has donated 10 pairs of running shoes and T-shirts to Liverpool Unites, a charity partner of the race. Liverpool Unites will give these to Alder Hey Children's Hospital to help with the care and recovery of patients there.