Moncler has announced the Chinese debut of its Moncler Genius collections on Tmall Luxury Pavilion, Alibaba Group's dedicated luxury shopping platform, starting Sept. 27 and until Oct. 14. The launch of the pop-up e-store marks the first collaboration between the Italian apparel manufacturer and the Chinese e-commerce giant. The Moncler Genius project was unveiled at the Milan Fashion Week in February. The project comprises eight mini-collections, each of which is designed by a different creator. In each collection, designers such as Simone Rocha, Pierpaolo Piccioli and others reinterpret Moncler's signature down jacket. Moncler is also offering an exclusive collection especially designed for Tmall Luxury Pavilion, entitled The Yellow Capsule.

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