Montane, the British maker of mountaineering apparel and gear, has signed a sponsorship deal with the British Ice Climbing Team for the 2018/19 season. The company will begin providing kits as of Jan. 24-26 of next year, for a climb in Switzerland.
Adidas has established a multi-year sponsorship deal with G2 , the entertainment and e-sports brand. It will be supplying sports apparel, manufacturing the G2 jersey for the 2021 e-sports season and developing a joint lifestyle apparel collection. The G2 x Adidas jersey will contain the Aeroready system ...
Asics has started a new research project about the “positive impact of sport on mental wellbeing” – in keeping, as its press release notes, with the source of its brand name: the Latin phrase “ anima sana in corpore sano ” (sound mind in sound body). The Japanese company ...
Joining the list of golf brands and organizations that support the 2021 Women’s Golf Day (WGD), Titleist and FootJoy have signed up as the event’s official golf ball and official footwear sponsors, respectively. The WGD is a collaborative effort by a team of golf management companies, retailers ...
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