Mundo Mammoth, one of the major physical and online retailers for bicycles in Spain, has announced an agreement to integrate its operations into those of Barrabès Esquí y Montaña, the leading Spanish outdoor and ski retailer, which has adopted a hybrid online/offline retail structure since it launched its web store in 1998. The two retailers will keep their identities and their consumer-facing activities separate, but they will share their back-office functions including administration, logistics, human resources and communication. Besides its international online store, Barrabès has six physical stores in the Basque region and other parts of Spain. Mammoth has a web store and four brick-and-mortar stores, all of them in the Madrid area.

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