Reebok owner Authentic Brands Group (ABG) has teamed up with Hall of Famer and 11-time NBA All-Star Allen Iverson to further develop Iverson’s own brand. Under the partnership, ABG will focus on growing Iverson’s entertainment business, securing new advertising deals and strategic partnerships, and developing new consumer product opportunities. Currently, Allen Iverson products are available directly from the Reebok online store.
Early in his career, Iverson’s outspoken nature and winning mentality earned him the nickname “The Answer,” which formed the basis of his longstanding relationship with Reebok. In February 2022, ABG acquired Reebok, which is in the 26th year of a lifelong partnership with Iverson. With 14 seasons and seven NBA teams, the basketball player has had one of the most successful careers in the history of the sport.
