The National Basketball Association (NBA) has entered a multi-year partnership with Reliance Retail to launch a range of merchandise in India. As part of the deal, Reliance Retail introduced on Oct. 12 a large selection of NBA team and NBA-branded products to fans in India, including adult and youth apparel, accessories, toys, back-to-school supplies and more. The merchandise will be available at select Reliance Retail stores across India and on the retailer’s e-commerce platforms. Additionally, Reliance Retail will offer customers who visit its stores interactive NBA experiences.

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