Neo, the new affordable line of gymwear that Adidas has developed for the emerging markets, is going to be sold in the 400-plus Oysho stores managed by Inditex in 28 countries
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
Intelligence, analysis and advice for the global sporting goods industry.
