Net 69, distributor of Fusalp in South Korea, has decided to open the first store dedicated to its new premium Fusalp 1952 collection in Seoul later this year, probably in September. As already reported, the French company launched this heritage line of high-luxury ski and leisurewear at Ispovision a few days ago. The store will reproduce the spirit and the décor of the closely guarded space at Fusalp's stand where the line was shown to selected international customers from Switzerland, Austria, Italy, Russia, Japan, Scandinavia, the U.S. and other distant markets. Company executives were surprised at its reception, with customers such as Performance Ski in Aspen, Colorado, and Strolz at Lech, in Austria, signing big initial orders. They feel confident that the line will generate sales of €1.5 million in the first year, as budgeted.

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