Netshoes, which remains the largest pure e-commerce player in the Brazilian market and in Latin America, booked a 15 percent increase in net sales to 461.3 million Brazilian reais (€123.7m-$146.7m) in the second quarter ended June 30, but the quarterly net loss grew to R$35.2 million (€9.4m-$11.2m) from R$33.6 million a year ago. In view of the continuously difficult market situation in Brazil, Netshoes increased price promotions and marketing investments. It also raised the proportion of sales coming from private label items to 6.1 percent from 4.7 percent.

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