Anna-Theresa Gstrein will join Amer Sports Germany as shopper marketing specialist for Salomon on Nov. 7, becoming, among other things, the new contact person for local key accounts and premium partners. In her position, she will develop local customer plans and conclude supporting cooperations in close cooperation with the sales team. She is also responsible for the visual design of the brand’s own showrooms in Germany and the brand’s trade show appearances.
Another new hire is Daniel Gassner, who will join the Salomon marketing team on Nov. 1. As influencer marketing management specialist for trail running, he will look after the steadily growing trail running community as well as manage the activation of all measures in event and influencer marketing. He comes from the marketing and communications department of Skywalk, a German brand in the paragliding and kitesurfing sector, and brings almost ten years of professional experience in brand marketing.
Hendrik Rudolph, former professional athlete and Salomon athlete, is also looking forward to his new duties at Salomon as area sales manager in the winter sports team. As of Nov. 1, he will report there to winter sports market manager Germany, Klaus Dörr. Rudolph succeeds Stefan Rausch, who left the company after 32 years.
