New Balance has a new three-year deal licensing with Mountain Shades of Colorado to make sunglasses under its brand. Mountain Shades will develop New Balance Sun, a ling of running-specific sunglasses, in the U.S. marketing through 2013. The first batch of product, due out this spring, will include five sport styles. One is dedicated to Susan G. Komen for the Cure, and New Balance will give 5 percent of the retail price to that charity. The glasses will cost $69 to $89, sold through specialty running and outdoor retailers, New Balance concept stores, and shopnewbalance.com. Mountain Shades also handles the Optic Nerve and M-Shades brands.

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