New Balance has announced the launch of “Fearlessly Independent Since 1906,” a new global communication platform that is meant to reflect the brand's heritage and the company's commitment to non-conventional values. New Balance was founded in 1906 in Boston, Massachusetts. The campaign has been developed in partnership with VML, the company's new agency. The platform features a new visual identity system across all the brand's communication channels. Seven New Balance ambassadors - including Jürgen Klopp, Rose Lavelle, Francisco Lindor, Paul Rabil, Brenda Martinez and PJ Ladd – are featured in long and short films, in which they highlight how they define independence for themselves.

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