New Balance has opened its first Italian New Balance Experience Store in Bologna, in the northern region of Emilia Romagna. The new shop, on two floors and with a total surface of 75 square meters, is located in Via de' Toschi, at the very heart of the city center, a few steps from Piazza Maggiore. The interior features precious woods, exposed red-brick and steel elements. The Bologna store offers the men's and kid's lifestyle collections on the ground floor, and the running performance ranges for men, women and kid's, as well as the women's lifestyle collection on the mezzanine. The opening of the experience store in Bologna follows recently opened stores in Rome, Bergamo, Bolzano, Lecce, and outlets in Vicolungo (near Novara) and Noventa di Piave (near Venice). The brand plans to open two more flagship stores in Milan and Verona.

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