New Balance will be this year the official athletic shoe and compression apparel partner for off-bike training of Team Garmin-Cervelo, the American cycling team of 64 riders owned by Slipstream Sports
Related articles
-
ArticleDescente opens global flagship in Beijing
Descente opens its global flagship “City of the Future” in Beijing, blending retail, sports culture and futuristic design.
-
ArticleApple expands Fitness+ to 28 new markets
Apple launched Fitness+ in 28 new markets on Dec. 15, adding AI-generated voice dubbing.
-
Sponsoredarena’s Brand Officer on price vs premium
arena Chief Brand Officer Mark Pinger on brand leadership, European value creation and the role of premium products.
Intelligence, analysis and advice for the global sporting goods industry.
- COPYRIGHT © EDM PUBLICATIONS GMBH
- Contact us
- FAQS
- Terms and Conditions
- Privacy & Cookies Policy
- Impressum
- Issues
- Topics A-Z