New Balance has inaugurated a new store in Singapore featuring its latest retail concept, “Built to put people, not products, at the center of the consumer experience.” It is the brand’s first store of its kind in Southeast Asia and the third in the world, following the launch of the concept in Guangzhou, China in December 2022, and an opening in Boston in February earlier this year.
The new 156 sqm Singapore store is located inside the Paragon shopping mall. Products are accompanied by a visual narrative that illustrates New Balance’s sports culture. Central seating aims to encourage customers to meet in the store and inspire each other.
