New Era Cap has announced that it will be celebrating the company’s 100th year anniversary with special collections, global partnerships, and an exhibition at the Buffalo History Museum. The company was founded in Buffalo, in the U.S. State of New York, as a headwear company by Ehrhardt Koch, the great grandfather of the current president and chief executive, Chris Koch. Buffalo is still where the company has its global headquarters. To celebrate its 100th anniversary, New Era will launch special collections featuring new designs and product collaborations as well as re-issues of classic caps and apparel all through the year. The collections will also celebrate the future of the company through global partnerships with fashion brands like Levi’s, Havaianas, Helmut Lang and Yohji Yamamoto; contemporary furniture brand Modernica; visual artist Daniel Arsham; the watch brand Casio G-Shock; and New Era’s first-ever circular economy product with Pentatonic. In addition, the Buffalo History Museum will present the first comprehensive exhibit for the brand. The exhibition, scheduled to open in the autumn of this year, will feature artifacts from the brand’s archives that have never been showcased before. These will include more than 150 pieces illustrating the company’s history, from the first Gatsby-style hat to the first baseball hat worn on the field, up until the first international apparel collection.

Topics