New Era has opened its U.K. flagship location in London, at 40 Carnaby Street. The 1,540-square-foot store, which was inaugurated on Sept. 30, is split across two floors. The store features an embroidery machine where shoppers can customize their hats in only about 20 minutes. In addition, another featured service named New Era by You allows people to create caps from scratch for home delivery within 40 days. New Era was founded in 1920 and is headquartered in Buffalo, New York. In the U.K., it has also stores in Birmingham and in the Westfield Stratford shopping mall in London.

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