New Era has secured a multi-year agreement with the Tottenham Hotspur football club to become its official headwear licensee. The dual-branded headwear has already become available through Tottenham's and New Era's online and offline retail channels.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
The Boston brand secures exclusive footwear and apparel rights, plus naming rights on a new 160,000 square foot training center in Foxborough.
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