New Era is opening its second corporate store in Germany and the fifth in Europe in Frankfurt on Aug. 1. Located in MyZeil, a prestigious shopping mall in downtown Frankfurt, it will have a sales surface of 250 square meters and will feature a completely new concept, setting a model for future shops on the continent. The store comprises a gaming zone and special spaces for the brand's offer of licensed products for the Major League Baseball and the National Football League. In addition to its regular collection, the American headwear company will offer limited editions of special products such as a 59Fifty Cap in crocodile leather with detailing by Swarovski.

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