Puma has appointed Javier Ortega as General Manager Europe, effective Sept. 1, 2023. He will be responsible for Central Europe, France, the UK & Ireland, Southern Europe and Nordics, reporting directly to CEO Arne Freundt. Ortega, who has been with Puma since 2009 and has served as Area General Manager for Southern Europe for the past nine years, succeeds Richard Teyssier, who began his new role as Puma’s Global Brand & Marketing Director in July.
“In his new position as General Manager Europe, Javier will build on Puma’s strong momentum in the region, strengthen our position as the best partner for our retailers and align our go-to-market activities across the region,” Freundt said.
Esteve Planas will succeed Javier as Area GM for Southern Europe. Esteve Planas held various finance roles at Puma between 2010 and 2022, including CFO of Puma Spain and Puma Iberia. In these positions, he helped define Puma’s successful growth strategy in Southern Europe. He returns to Puma after serving as CFO of the Spanish pharmaceutical company Galenicum since early 2023.
