BSG Group, a 30-year-old marketing agency with operations in Rome and Milan, is expanding on a project it brought to life in April of this year: the first edition of the Five Padel Cup, a quintuple tournament in Monte Carlo. Next year’s tournament will be held in conjunction with a trade show dedicated to the sport.
Padel Best Expo is scheduled to take place at the Grimaldi Forum, Monte Carlo, on April 7-9, 2024. This is right after the Rolex Monte-Carlo Master tennis tournament, which is scheduled for April 6-14 and expects to draw some 130,000 people.
In addition, BSG Group has spawned Padel Media Communication, which bills itself as the world’s first marketing agency dedicated to pádel. The founder of this offshoot, Roberta Ceccarelli, is also Padel Best Expo’s CEO.
Meanwhile, the Five Padel Cup is under the technical direction of the Circolo Canottieri Aniene, a Roman club founded in 1892 for rowing that has since expanded into other sports.
The expo’s digital platform is to be found at padelbest.net, with tickets available at padelbest.net/book.
Some of the trade show’s proceeds are to be donated to the charities Fight Aids Monaco and Football for Ukraine CIO.
