European Athletics, Running Industry Alliance (RIA) and Running USA have announced a new partnership aimed at enhancing the global running industry’s business landscape. As part of this strategic alliance, the three running business conferences that each organization stages annually or biennially will support each other in terms of content, cross-promotion, best practices, suppliers, services and sponsors.
The upcoming editions of the three events include:
- European Running Business Conference, Nov. 8-10, 2024 in Athens, Greece;
- The Running Conference presented by haku, Dec. 8-10, 2024 in Loughborough, UK; and
- Running USA Industry Conference presented by haku, Feb. 2-5, 2025 in Louisville, US.
The partnership is expected to provide unparalleled networking opportunities and access to the key trends shaping the global running industry.