Kjus, the Swiss ski, golf, and lifestyle apparel company acquired by Acushnet Holdings in July 2019, has made Brooke Mackenzie president of worldwide operations. A skier and golfer herself, Mackenzie joined Kjus in 2012, taking care of the brand’s North American operations. She used to own a real estate brokerage, Mackenzie Group, and currently sits on the boards of SnowSports Industries America and Rodd & Gunn.
Mackenzie takes the place of Nico Serena, son of Kjus’ founder, Didi Serena. Both of them are no longer with the company. Since the brand’s acquisition by Acushnet, she has held the overall management of the golf and lifestyle divisions, while being jointly responsible for the company’s management with Nico Serena.
Meanwhile, Timo Regier has been promoted from head of global sales to managing director of European operations. He continues to operate from the Swiss headquarters in Hünenberg. He started to work at Kjus eight years ago, responsible for international sales. Regier was formerly a commercial director and regional sales director at Callaway Golf Company.
Nico Serena, who was previously president of the ski division at Kjus, was made CEO of Kjus in 2017, taking over from his father Didi Serena, who founded the company in 2000 together with the Norwegian ski racer Lasse Kjus. a medalist in all five events of the 1999 World Ski Championships. The company entered the golf outerwear and apparel markets in 2011.
Acushnet Holdings Corp. is a subsidiary of Fila Korea and owns the golf brands Titleist, Pinnacle and FootJoy. In 2018, Acushnet generated net revenues of $1.63 billion.
