The Austrian ski manufacturer Atomic, part of Amer Sports, has announced the promotion of its 19-year employee Ralf Schörghofer to market manager for Germany and Poland. Schörghofer is responsible for the sales and market presence of the brand. His German team will also be expanded by two new sales representatives in central Germany. Since July of this year, Atomic’s German market has been under new management and is broadening its sales team for extensive coverage and best sales service.
Atomic unveils first full ski apparel line for 2025/26 season
Austrian ski manufacturer Atomic has released its first-ever Impact Statement, with the approach, “Consider everything. Compromise nothing.” The 38-page, data and science-driven report details the steps Atomic is taking to address the challenges posed by the climate crisis and to minimize environmental impact. Atomic has declared three science-based targets in ...
Frank Sluis will support global expansion as CEO Martin Hoffmann steps back from his dual role
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