China’s online market for sports footwear declined by one percent to $8.9 billion during the second quarter of 2021, according to a new study by the NPD Group. The drop was due to the poor performance of international brands, which suffered from a consumer boycott launched in March because of their critical stance on sourcing cotton in the Xinjiang region of the country. Because of this, Chinese brands like Anta and Li Ning saw their market share increase by more than 10 percent, reaching record sales levels. The figures come from NPD’s new Chinese Sports Footwear E-Commerce Tracking Service, which provides data on more than 30 major sports brands for sales value, sales volume, average price, channel type, store type, price band, gender and franchise, down to the individual item.
