Al Boom Marine (ABM) has been selected by the Authentic Brands Group (ABC), as the future operating partner for Reebok in the Gulf states, the Middle East (including Iraq and Lebanon), and North Africa (including Algeria, Egypt and Morocco). ABM, a 35-year-old company based in Dubai that belongs to Scope Investment, operates more than 60 mono-brand and multi-brand retail stores and has more than 300 active wholesale accounts for more than 40 global brands in the region, specializing in lifestyle products such as footwear, apparel, eyewear and other accessories. Its portfolio of distributed brands includes Canterbury, O’Neill, Liquid Force and Zoggs.

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