STC Distribution GmbH, responsible for the distribution of the Sidas and Therm-ic brands in Germany and Austria, has recruited several new team members.
Christoph Dainhammer, who joined STC in mid-October, gained two years of experience in the sports industry in marketing at Salewa before moving to two non-sports companies, the Austrian Stiegl brewery in Salzburg as e-commerce manager, followed by Green Panda in Vienna as head of marketing. As marketing manager DACH, he will work from the Sidas showroom at Brand Box in Salzburg. He succeeds Jan Otto, who left the company in September after more than five years. Dainhammer will be supported by Jessica May, who graduated with a master’s degree in sports economics in summer 2022. She gained her first experience in sales support at Adidas and as an intern at Bergzeit. At Sidas, she will primarily be responsible for trade and event marketing. She succeeds Katharina Spar.
The sales force is also receiving reinforcement. Marco Schramm takes over the areas of Baden-Württemberg, Rhineland-Palatinate, Saarland and Hesse in Germany. He succeeds Stefan Dinkel, who left the company in the summer. Patrik Zangerle will be on the road for Sidas in Tyrol and Vorarlberg in Austria, supporting the team of Philipp Molnar and Lukas Pramberger.
Sidas, the French expert for insoles, socks and shoe fitting, and Therm-ic, the expert for thermoregulation, are both brands of the French company Sidas. The products are distributed in Austria and Germany by STC, based in Graz. The German branch is located at the MOC in Munich.
