Avoli, which claims to be the only sports brand dedicated exclusively to the performance needs and demands of women’s and girls’ volleyball, has signed NIL (Name, Image, Likeness) deals with three college volleyball athletes. The three athletes are University of Nebraska Cornhuskers freshman Harper Murray, University of Virginia Cavaliers junior Ashley Le and University of Texas Longhorns junior Reilly Heinrich. The three athletes will represent Avoli by showcasing the brand’s volleyball-exclusive footwear, apparel and equipment in 2023. In addition, each will be featured in Avoli’s social media campaigns, brand promotions and events. As SGI Europe also reported in June, Avoli was founded in Portland, Oregon, in 2023 by Anguilla and Mark Oleson, former athletic footwear and apparel executives with extensive experience at sportswear brands like Adidas, Lululemon, Nike and Under Armour. Avoli will unveil its first product in the coming weeks, a made-for-women volleyball shoe, the company said in a statement.
