Newfeel, the private brand of walking shoes sold exclusively in Décathlon stores, is reporting a major success for its One Many sneaker, whose modular construction allows the user to change the upper on the technical and breathable comfort sole. Typically, the customer buys the soles at the modest price of €9 per pair and any number of uppers, available in many different colors, at €10 each. Introduced in France in April 2010, the versatile sports-inspired sneaker became available a few months ago in Décathlon stores in other countries as well. A French magazine said that more than 100,000 pairs of One Many shoes have already been sold, but company officials indicate that it was more, without quoting a specific number. Newfeel will add new styles of the One Many, including some waterproof shoes and boots.

Topics