NewStore, a leading omnichannel store solution from Boston, Massachusetts, with offices in Berlin, Germany and Utrecht, Netherlands, appointed Mike DeSimone as its new CEO. NewStore Founder Stephan Schambach will remain Chairman of the Board, ensuring that the company continues to evolve in line with his vision to make omnichannel simple. As CEO, DeSimone will leverage his extensive experience scaling commerce technology businesses to further accelerate the company’s growth.
“Mike’s expertise will be instrumental in enhancing the company’s operations and offerings, ensuring our solutions, like our award-winning Omnichannel POS, evolve in line with the always-changing demands of the retail market,” commented Schambach.
DeSimone joins NewStore with more than two decades of experience leading high-growth commerce technology companies. At ShopKeep, he guided the POS provider through its acquisition by Lightspeed. Before that, as the CEO of Borderfree, he led the e-commerce platform from startup to public entity and eventual acquisition. His appointment as NewStore CEO caps off a year-long succession plan involving the NewStore Board of Directors, investors, and leadership team to transition the company into its next growth stage.
The company said in a statement that DeSimone will accelerate the company’s mission to benefit customers through fast and high-impact innovations. “His strategy will also center on enhancing and expanding the company’s platform while empowering partners with essential capabilities to help retail brands unlock even more success across their stores, store associates, and shoppers. This approach underscores an on-going commitment from NewStore to create a mutually beneficial ecosystem for all our stakeholders.”
