Next February, Xtep will be the first Chinese apparel sponsor of the 16-year-old Standard Chartered Hong Kong Marathon, which expects to involve up to 70,000 runners. The last edition saw the participation of more than 50,000 people from 70 nationalities.
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
Intelligence, analysis and advice for the global sporting goods industry.
