Nico van Offeren, former head of Intersport Nederland, has teamed up with another specialist to launch Friends of Retail, a consultancy focusing on sports retailing. His partner is André Wierper, whose career includes stints at Salomon, the Euro Shoe Group and Intersport Nederland. They will offer advice on such issues as cooperation between wholesalers and retailers, multi-channel retailing and optimizing store locations. Before his years at Intersport, Van Offeren worked at Nike and then as general manager for the Adidas Group in the Benelux countries. After his departure from Intersport in 2008 he became managing director of Masai Benelux, which handled sales of MBT shoes in the Netherlands, Belgium and Luxembourg.

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