Nike has extended its partnership with the UK Athletics Federation, making it run until 2030. The contract doesn't cover the participation of its athletes in the Olympic Games, which has been sponsored lately by Adidas. The terms of the new contract have apparently changed, giving more support for creating the next generation of British athletes. The Swoosh had first signed a seven-year contract in 2014, reportedly worth £15 million (€16.6m-$19.5m), expiring in 2020.

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