Nike has extended its sponsorship of the Chinese Super League, the highest division in the country for professional global football, comprising 16 teams, for the equivalent of $470 million in cash over a 10-year period. The Swoosh has been sponsoring the league since 2009.
“The FIFA and UEFA rules on prior approval of interclub football competitions, such as the Super League, are contrary to EU law,” the Court of Justice of the European Union has ruled. FIFA and UEFA may not subject “any new interclub football project” to their prior approval or prohibit clubs ...
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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