Nike has inaugurated a five-story, multisport store in New York City's SoHo, one of the trendiest neighborhoods in town. The 55,000-square-foot store, which is located at 529 Broadway, features on the fifth floor the Nike+ Basketball Trial Zone, where customers can shoot hoops and test basketball shoes, helped by in-store certified store athletes and surrounded by high-definition screens. The first and third floor of the store feature the Nike+ Running Trial Zones, for women and men, respectively, where consumers can test shoes on a treadmill. The running trial zones are also rich in high-tech solutions including screen options for Central Park and the West Side Highway, and the Nike+ Run Club with Nike Pacers and real-time, on-screen feedback via two cameras. The soccer trial zone, on the third floor, is a 400-square-foot boot trial area with a synthetic turf field floor. The new SoHo store also offers Jordan products, on the fifth floor.

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