Nike has reportedly secured an extension of its contract with the Board of Control for Cricket in India (BCCI) for the equivalent of $60.66 million. The original five-year contract, signed in 2005, was worth $45 million and was stretched until last March to include the Cricket World Cup.
German brand chose New York streets over stadium launches to unveil kits for five African nations and six others ahead of this summer’s World Cup.
The Italian brand pairs its first Naples store with a short film tracing 40 years of community ties to the city’s Resina vintage market.
UEFA’s commercial arm has launched a formal tender for the Champions League match ball from 2027–28, with Puma and Nike among the potential challengers to Adidas.
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