Nike partners with Mexico’s Liga BBVA MX Femenil

2023-04-05T14:10:00+01:00

Nike has announced a three-year deal with Liga BBVA MX Femenil, the highest division of women’s football in Mexico, as part of its commitment to grow women’s football worldwide. The new agreement makes Nike the exclusive sports partner of Liga BBVA MX Femenil. Starting in the Torneo Apertura 2023 season, Nike will help provide the Liga with technology and product innovation, development programs for the next generations of female footballers, and the official match ball to be used in the tournament. Founded in 2017, Liga BBVA MX Femenil currently sees 921 players participate across its First and Under-18 teams.

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